Airtel to roll out new data ad campaign

KOLKATA: Bharti Airtel will unveil a new data network advertising campaign on Saturday with the broad message that a smartphone is only as smart as the network powering it.
“Conceived by Taproot Dentsu, the new Airtel campaign TV commercial will feature kids expressing themselves freely about how they would imagine their smartphones to be and the exciting things they could do with them,” Rajiv Mathrani, Bharti Airtel’s chief brand officer, told ET.
The campaign “stands out in its fresh brand tonality as it builds on the unfettered mind and fearless imagination of a child to communicate why it is Airtel’s network that really makes a smartphone smart,” Mathrani said. He said the commercial about operating the fastest network would continue separately and the new campaign would be pitched as the primary one.
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